Patchouli has been given a bad rep over the years – dismissed as a hippie scent, you’re likely to find some form of oil being flogged from every other stall in Camden Market. Indeed, so strong are the connotations, one whiff makes you want to start singing “My Sweet Lord”, tambourine in one hand, spliff in the other.
But in fact, there’s so much more to this humble herb than covering up the smell of hash. It’s present in so many scents, whether nestled among oakmoss and labdanum to form the enveloping base of many chypre fragrances, or having a starring role in many modern classics (Tom Ford’s White Patchouli and La Labo’s stunning Patchouli to name but a few). You’ll know patchouli if you smell some – there’s nothing else quite like it, and the potency is second to none, giving it somewhat of a polarising, “Marmite” quality. We were very lucky to be invited by The Perfume Society to an evening they’d dedicated to exploring the history and use of patchouli – aptly titled “Patchoulimania” – to find out more.Read More